Many species communicate, but humans have taken it to another level, going beyond written and spoken language to a persuasive combination of words and graphics that can connect people with products in seconds. Though communication media have changed over the years, they continue to inform and motivate people to spend money. As our needs have evolved, so has our communication. Yet one constant remains — its importance for social cohesion, persuasion and self-expression. In-store communication and visual merchandising are a testament to the potential of communication, as the visual presentation of products is part of storytelling in retail and subtly expresses your products' benefits. (more…)

Continue reading →

The world of visual marketing is always changing. Still, one thing remains constant — signage drives foot traffic, encourages impulse purchases and increases brand awareness. The fast-paced world of digital signage has much to offer in a retail environment. However, there is still a significant need for traditional in-store signage. In some cases, traditional signage may be more important than digital, and it's vital that your business knows which is which. When weighing the advantages and drawbacks of digital signage vs. traditional signage, the pros of traditional signage are worth noting when making business decisions. (more…)

Continue reading →