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Get Ready for Spring Sales With a Creative Easter Display Plan

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  Easter is one of the best holidays for retailers. In the U.S., for example, consumers were expected to exceed $22 billion for Easter in 2024, according to Statista. To catch customers' eyes, retail stores will need to decorate with Easter displays to sell consumer product company (CPGs) products. As the seasons change, so will shops. Displays are an integral aspect of retail design, attracting and engaging customers. It's the perfect opportunity to drive sales while creating a memorable shopping experience for consumers. Some retailers get an early start, setting up their Easter displays long before the holiday. To stand out from …

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Posted in Display and Packaging Design, In-Store Display Tactics

Uses for Skinny Cardboard Displays

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Skinny cardboard towers are tall, thin, lightweight displays that you can use in retail spaces to highlight your products. They typically have shelves and hooks to display smaller products, especially in tighter spaces.   They are popular display designs because they take up less floor space without compromising on how you can maximize your display. Part of the excellent design of skinny corrugated cardboard towers is that they can be shoppable from all four sides. They also offer additional advantages that make them a top display option, including customizable options to suit your product's needs.  Our corrugated cardboard towers at …

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Creative Tips for Temporary Retail Displays

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Temporary retail displays are designed to be offered in stores for a limited time, typically up to several weeks. They're intended to promote campaigns like new product launches, seasonal items and limited-edition inventory. Conversely, permanent retail displays are used for products with longer shelf lives. They're ideal for showcasing long-term, high-ticket and staple items. Temporary displays are a quick and effective way to promote a new product or one relevant to the season or trends. They're a practical marketing strategy for helping customers notice your products and brand and increase purchases. Here are creative tips for making retail displays that …

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The Power of In-Store Product Placement: How to Create an Effective Strategy

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In-store product placement is a marketing strategy for promoting products in retail stores. Effective product placement utilizes retail displays to showcase consumer packaged goods (CPG) strategically. This deliberate organization and positioning of products in stores helps optimize physical space and increase visibility and sales.  The goal of strategic retail product placement is to influence customer behaviors by directing store traffic flow. It also creates an immersive, personalized shopping experience to maximize product exposure and customer satisfaction. Top 5 Product Placement Strategies Product placement strategies ensure products are arranged in a way that directs how customers navigate the store. There are …

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Posted in In-Store Display Tactics

Guide to Cross-Merchandising Using Retail Displays

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Cross-merchandising is a simple and affordable advertising technique that helps you reach your target audience by partnering with other brands targeting the same audience. It involves using related merchandise displays to expose your products to customers who are already buying products that complement yours. It aims to streamline the retail customer's journey and improve their shopping experience by making it easier for them to locate complementary products. When done right, cross-merchandising can increase a brand's sales by up to 20% using tools you already have — your products and unique retail displays. Before we get into how you can leverage cross-merchandising to increase sales …

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Posted in In-Store Display Tactics, Uncategorized

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